Steve Farrell Real Estate

Designing & building a CMS driven real estate website
Jewetts Real Estate (now re-branded as Steve Farrell Real Estate) approached me with the goal to redesign and re-build their website, which was last updated in 2008 and wasn't updated with modern experiences users come to expect, like responsive design, high resolution images, and booking updates. I worked independently with Jewetts to take their existing brand identity and apply it to their new site – I also built the site using an easy to use CMS called Webflow. Since launch earlier in 2019, Jewetts have seen more visitors to the site, and lower bounce rate. Since the project went live, a large real estate agency Ray White acquired Jewetts and the site has since been re-branded.

View in Augmented Reality

As part of this project, I used Augmented Reality to prototype form quicker than building real life models, for instance times that I couldn't be in the workshop building real models or needed to test a small idea without spending time using foam/wood – I used Fusion 360 to model my designs, and  in some cases textured them using Substance Painter. Finally, I exported them as a .USDZ file (Apple & Pixar's new AR file format) and can share them to friends & stakeholders to visualize the product in their own spaces, in life size.

AR mode only works on iPhones and iPad.

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