From our last formal interim a lot of people gave me feedback that the tie poster comprised of John letterforms was their favorite, but I also got a lot of feedback that people still loved my original 'Hello my name is' poster and that I should definitely explore that one again. What I decided to do was to try and merge the two of them to see what that might look like. Above you can see my explorations. Originally I tried making the 'KATE' letterform stand out more and look like a tie clip and having the copy become more visible – which were the two main points of feedback for this poster.

After exploring that, I decided to try and merge the ideas from both posters into one. Rather than having so much black negative space (which a lot of people told me reminded them more of 50 shades of grey) I used the suit illustration from my previous posters.

I also incorporated a more stand-out tie clip motif for the name KATE in smaller letterforms.

Overall, people seemed to like this poster better than the original black background one – I'm still not sure.

I also went back to the chair poster because that was the one poster from the interim that I really believed in the concept but the execution just wasn't there. The idea behind it was to show how the position at the top is reserved for John – and I tried to make the chair in the original (top left) look like a throne, but people didn't understand. So with these posters I've tried to experiment with taking them more literally. Still, I don't think the message I was trying to portray was coming through, but people seemed to like these explorations even still. Many attributed it with a 'man men' style which is what I was going for.