I thought for a long time about what kinds of texts are important to me. Reading that sentence literally I realised that messages from friends and family are really important to me – just small gestures that show that someone cares for you and will be there for you. Just a text like “Hey how was your day?” or “I’ve been thinking about you, we should catch up soon.” I think it’s pretty awesome how connected we are these days, but sometimes it can seem like we’re so connected that we no longer feel the need to reach out to people one on one. That’s why those sorts of text matter most to me.

The other meaningful texts for me are letters. I keep every letter I’ve ever gotten, and I’ve built up quite a cool collection over the years. My most memorable one is from my primary school class when I was moving back to America for a couple months. How sweet was it that my whole class came together to make me a card? I love the fact that I have a collection of all my old hand-written cards and letters from people. It’s much nicer than just having a photo or a text of what they wrote. It’s like wow, they really went to all that effort just for me. They must really care

My other experience with words and type has to be with lyrics. I find it so amazing how music can really take you back in time to places and experiences you’ve had before. When I listen to certain songs from old playlists it reminds me of holidays with my family to Bali

If I were a typeface I think I’d be San Francisco which was made by Apple in-house in 2014. I’ve always loved technology, and Apple in particular had a special place for me, their computers were where I created stop motion animations with my dad, they allowed me to listen to all of my parents music on iTunes, and put that music on my iPod to listen to anywhere. They do make really magical products that I think make the world a better place.

San Francisco was designed to be legible, straightforward, easy to understand, good-looking, but also nothing special or hugely unique. It’s just a good font. That’s how I like to treat my life and my design philosophy, just keep it simple, and allow everyone to enjoy it. That’s why I wholeheartedly disagree with Mr Keedy’s response to that idea. That’s what Apple is to me – old people and young people can use an iPad, everyone can use an iPad. It’s simple, it’s to the point. My favourite quote from Steve Jobs is: “Simplicity is the ultimate sophistication”