My brochure aims to help stall owners figure out which market in Wellington is a good fit for them.
The problem is, there isn’t enough local guides like this for those who run food trucks & stands. I remember reading Richard Scarry as a kid and loved to see what everyone was doing from above, so I wanted to recreate that feeling. Isometric illustration offers a vantage point that you couldn’t capture otherwise – the scale, & perspective to see everything at a glance. The colours are saturated to mimic the feel of a playful video game – and to show the expression of each market. The amount of people in each scene represents the feelings of those markets – relaxed, crowded or breathable. My data visualisations helps stall owners know exactly when the right time is to set up a stall at the market is, and roughly how much they could make.