For our third poster, I had an idea in mind that I specifically wanted to explore since our last poster challenge – after doing more research about the amount of female CEO's in New Zealand I thought a good visual metaphor would be the classic business/school 'Hello my name is' red badge. Except the majority of the names would be John. I found out this week in my research that of the top 50 companies in NZ (NZX50) there is one female CEO – Kate McKenzie, Chorus. Which genuinely blew me away. That's a 2% population of female CEOs, and as one might conclude the smaller companies may be no better. A shocking stat. But the stat I was most interested in from the beginning of my research was the line 'there's more CEO's named John than all female CEOs" which when I tell it to people they gasp – it's a crazy stat that just makes people say "Hold up what?" Article: https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=12040028

So I explored the name tag motif with a sense of 'overwhelm' which is what I was going for:

And finally I explored the idea of having the tags stuck to a suit, which are typically worn by men, along with a grey background to contrast the red nicely but also to make it look a bit boring in the sea of men.

I was actually really happy with it, so after I had the tags laid out how I wanted them I went over the top with my iPad's pencil to draw the signatures: